01
Paid Media & Distribution
Paid search, LinkedIn and trade placements aimed at a named account list rather than a lookalike audience. Budget set against pipeline contribution, not impressions.
- Channel plan
- Budget-to-pipeline model
// H1-M3-001 / horizn.signal
H1 /
MARKETING
Enterprise B2B marketing is not lead volume. It’s reaching a buying committee that takes eighteen months to decide, and arriving with proof they can take to procurement.
Demand programmes, marketing operations and content built for technical evaluators and long procurement cycles. Every programme runs against the position Atlas sets and reports to a single set of pipeline definitions, so spend is defensible at board level.
01Demand generation4 capabilities
Demand generation.
What changesPipeline you can trace to a source, not a spike you can't explain.
Fig. SIGNAL-01/ Demand generation
What we do
02
Account-Based Programmes
Target account lists and plays built around the whole buying committee, from SysProgs and architects to procurement and the CISO, run jointly by sales and marketing.
- Target account list
- Committee plays
03
Search & AI Visibility
Site structure, technical content and schema that make you findable when buyers search, and citable when they ask AI assistants for a shortlist.
- Search architecture
- AI answer readiness
04
Conversion & Funnel Optimisation
Where enterprise buyers stall between first touch and first call, and what to change. Tested against the funnel you have, not a consumer benchmark.
- Funnel diagnostics
- Test backlog
02Marketing operations4 capabilities
Marketing operations.
What changesOne stack, one set of definitions, and reporting the board can read.
What we do
01
Marketing Automation
Nurture tracks, lifecycle stages and campaign plumbing built in your platform, so follow-up runs without someone remembering to send it.
- Lifecycle model
- Nurture tracks
02
CRM & RevOps Architecture
Objects, fields and routing set up so marketing, sales and customer success are reading the same record. The implementation layer under the definitions Atlas sets.
- CRM schema
- Routing rules
03
Lead Management & Scoring
Scoring that reflects how enterprise committees actually buy — multiple contacts, long gaps, no single decision maker — with SLAs on what happens after a threshold is crossed.
- Scoring model
- Handoff SLAs
04
Attribution & Performance Dashboards
Reporting that ties spend and activity to closed revenue, with the limits of the model stated rather than hidden, so decisions are made on evidence.
- Attribution model
- Executive dashboards
03Content & authority4 capabilities
Content & authority.
What changesAuthority buyers encounter before they ever reach a sales call.
What we do
01
Editorial & Technical Content
Whitepapers, reference architectures and technical explainers written for evaluators who will check the claims. Published on a calendar, not when someone has time.
- Editorial calendar
- Technical library
02
Social Media Content
LinkedIn, YouTube and the channels enterprise audiences actually use. Executive thought leadership, announcements, technical demonstrations. Professional content, not consumer engagement tactics.
- Executive content
- Channel calendars
03
Analyst & Influencer Relations
Briefing programmes for the analysts and community voices enterprise buyers consult before they build a shortlist.
- Analyst briefing plan
- Influencer map
04
Webinars & Field Marketing
Technical sessions, user groups and regional events run as demand programmes with follow-up built in, rather than one-off calendar entries.
- Programme calendar
- Follow-up sequences
04Market activation3 capabilities
Market activation.
What changesSales walks into the room with the proof procurement is going to ask for.
Fig. SIGNAL-04/ Market activation
What we do
01
Sales Collateral
Corporate materials, presentations, technical documentation, procurement resources. ROI frameworks, competitive positioning, reference architectures. Content that advances enterprise buying cycles.
- Procurement packs
- Reference architectures
02
Event & Campaign Assets
Trade show presence, conference materials, launch campaigns. Brand consistency held across channels, geographies, and partner ecosystems.
- Conference kits
- Launch campaigns
03
Customer Proof
Case studies, references and advocacy, captured with customers' approval and built to answer the questions procurement actually asks.
- Case studies
- Reference programme